PENGARUH PERSEPSI KEMUDAHAN PADA MINAT PENGGUNAAN E-MONEY (STUDI KASUS PADA MAHASISWA STIE SUTAATMADJA SUBANG)

Abstract

The development of information communication and which continues to this day offers facilities for the community. Along with the rapid development of technology, the payment system for transactions continues to change. One of them is the emergence of electronic money. Electronic money is an alternative cashless payments in micro or retail transactions. The purpose of this study was to determine the perceived ease of use of the interest in using e-money services. Determination of the sample in this study using quantitative methods and obtained a sample of 102 respondents. The results of this study indicate that the perceived ease of use affects the interest in using e-money services. This result is evidenced by the t value of  13.507 with a significance value of 0.000 (<0.05). According to the t test, perceived ease of use has a significant and positive effect on the interest in using e-money services