EXPLORING THE DRIVERS OF PURCHASING DECISIONS IN LAZADA
DOI:
https://doi.org/10.35310/accruals.v8i02.1317Keywords:
Perceived Ease of Use, Perceived Benefits, Perceived Risk, Purchase Intention, Purchase DecisionAbstract
E-commerce, or electronic commerce, has become a major pillar of the modern economy by changing the way we buy, sell and interact in the global marketplace. This study aims to determine the influence of perceived ease, perceived benefits, and perceived risk on purchasing decisions with purchasing interest as a mediating variable. The number of samples in this study was 100 respondents. Data collection techniques using questionnaires. Data analysis methods using SEM PLS. The results of the study indicate that Perceived Ease of Use, Perceived Benefits and Perceived Risk have a significant effect on Purchase Intention and Purchase Decision. Purchase Intention has a significant effect on Purchase Decision. Purchase Intention has not been able to mediate the effect of Perceived Ease of Use and Perceived Risk on Purchase Decision. However, Purchase Intention is able to mediate the effect of Perceived Benefits on Purchase Decision.
Downloads
Download data is not yet available.
References
Ahmada, S.N.B., Shaarib, A., Hussinc, H., Tajudind. M.H., & Hansaram, S.K. (2019). Influence of Perceived Risk on Consumer Attitude and Repurchase Intention among Gen Y Online Shoppers in Malaysian. International Journal of Innovation, Creativity and Change. 6(4).
Aji, P. M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on instagram towards purchase intention: Evidence from Indonesia’s ready-todrink tea industry. International Journal of Data and Network Science, 4(2), 91–104.
Al Hafizi, N. A., & Ali, H. (2021). Purchase Intention And Purchase Decision Model: Multi Channel Marketing And Discount On Medcom. Id Online News Portal. Dinasti International Journal of Digital Business Management, 2(3), 460-470.
Basyar, K., & Sanaji, S. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening. BISMA (Bisnis Dan Manajemen), 8(2), 204–217.
Bayu, P. A., & Dewa, S. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik. E-Jurnal Akuntansi, 27(3).
Bhatti, A., & Ur Rahman, S. (2019). Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, 26(1), 33-54.
Brüseke, L. (2016). The influence of privacy perceptions on online shopping behavior: A comparison between millennials and baby boomers. University of Twente
Chamidah, S., Wahyuningsih, D.W., & Hartono, S. (2022). The Effect Of Risk Perceptions And Benefits Perceptions On Consumer Behavior Online Shopping With The Impact Of The Covid-19 Pandemic As A Moderation Variable. International Journal of Economics, Business and Accounting Research (IJEBAR) 6(4).
Chen, C.-C., Hsiao, K.-L., & Wu, S.-J. (2018), Purchase intention in social commerce: An empirical examination of perceived value and social awareness, Library Hi Tech, 36(4). pp. 583-604.
Davis, G. B. (2016). Kerangka Dasar: Sistem Informasi Manajemen, Bagian I Pengantar. Seri Manajemen No. 90-A. Cetakan Kedua Belas, Jakarta: PT. Pustaka Binawan Pressindo.
Ernawati, N., & Noersanti, L. (2020). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Penggunaan pada Aplikasi OVO. Jurnal Manajemen STEI. 3(2).
Faradila, R. S. N., & Soesanto, H. (2016). Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro). Diponegoro Journal of Management, 5(3), 239-250.
Farivar, S., O. Turel, & Y. Yuan. (2017). A trust-risk perspective on social commerce use: An examination of the biasing role of habit. Internet Research 27 (3):586–607.
Fauzi, R.U.A. (2021). Does Trust Mediation Benefits and Risk Consumer Perceptions Increase E-Commerce Buying Intention. Asian Journal of Management Entrepreneurship and Social Science. 1(1).
Ghozali, I. (2017). Model Persamaan Struktural Konsep Dan Aplikasi Program. AMOS 24. Semarang: Badan Penerbit Universitas Diponegoro.
Hadi, M. A., Besra, E., & Verinita. (2022). The Effect of Perceived Risk and Perceived Usefulness on Purchase Intention with Customer Attitude as a Mediation Variable (Survey of Tokopedia Consumers in Padang City). Enrichment : Journal of Management, 12(4), 2918-2930
Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2018). A Primier On Partial Least. Squares Structural Equation Modeling (PLS-SEM). America: SAGE. Publication.
Haitao, N. (2022). Analysis of Price Perception, Purchase Interest and Marketing Performance on Purchase Decisions. Dinasti International Journal of Digital Business Management, 3(4)
Hidajat, K., & Setiawan,R. A. (2022). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, terhadap Keputusan Belanja pada Aplikasi Digital Cumart dengan Kepercayaan Pelanggan sebagai Variabel Moderating. Jurnal Pendidikan Tambusai, 6(2), 13725–13733.
Hildaria, H. (2017). Pengalaman belanja dan kemudahan transaksi berpengaruh positif terhadap minat belanja online. Jurnal Manajemen. 3(1).
Hongjoyo, R.L.Y., Mangantar, M., & Arie, F.V. (2020). Analisis Pengaruh Kepercayaan, Persepsi Resiko, Dan Kualitas Informasi Terhadap Keputusan Pembelian Pelanggan Shopee. Jurnal EMBA. 10(1) Hal. 548-556
Hsu, M.H., Chuang, L.W., & Hsu, C.S. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents. Internet Research, 24(3), 332–352.
Humaidi., Utomo, S., & Lestari, D. (2022). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan Dan Fitur Layanan Terhadap Keputusan Pembelian (Studi Pada Mahasiswa FISIP ULM Di Kota Banjarmasin). Jurnal Bisnis dan Pembangunan, 11(1).
Ing, G. P., & Ming, T. (2018). Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention. Asian Journal of Business and Accounting, 11(1), 293–323.
Iqbal, M. K., Amer, S., Raza, A., Mushtaq, H., & Faraz, N. A. (2018). An Empirical Study on the Effect of Perceived Usefulness and Ease of Use on Purchase Intention Throught Mobile Device in Pakistan: A Mediating Role of Online Trust. Europe Journal of Business and Management, 10.
Isma, Hudayah, & Indriastuti (2021). The Influence of Perceived Usefulness, Perceived Ease of Use, And Perceived Risk on Purchase Interestand Use Behavior through Bukalapak Application in Samarinda. International Journal of Economics, Business and Accounting Research (IJEBAR).5(3).
Istiqomah, L., & Usman. (2021). Pengaruh Online Customer Review, Kepercayaan, Dan Persepsi Risiko Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi terhadap Mahasiswa pengguna Platform Pasar Online). Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis, 1(1), 76–88.
Jimenez, N., San-Martin, S., & Azuela, J. I. (2016). Trust and Satisfaction: The Keys to Client Loyalty in Mobile Commerce. Academia Revista Latinoamericana de Administración, 29(3).
Jogiyanto. (2016). Teori Portofolio dan Analisis Investasi, Edisi. Kesepuluh. Yogyakarta: BPFE.
Kian, T. P., Boon, G. H., Fong, S. W. L., & Ai, Y. J. (2017). Factors that influence the consumer purchase intention in social media websites. International Journal of Supply Chain Management.
Kotler, P & Amstrong, G. (2018). Prinsip-prinsip Marketing Edisi Ke Tujuh. Jakarta: Penerbit Salemba Empat.
Kotler, P., & Keller, K. L. (2018). Manajemen Pemasaran. Edisi 12. Jilid. 2. Jakarta: PT Indeks.
Le, H. B. H., Ngo, C. T., Trinh, T. T. H., & Nguyen, T. T. P. (2020). Factor Affecting Customers’ Decision to Use Mobile Banking Service: A Case of Thanh Hoa Province, Vietnam. Journal of Asian Finance, Economics and Business, 7(2), 205-212.
Lee, C. & Wan, G. (2010). Including subjective norm and technology trust in the Technology Acceptance Model: a case of e-ticketing in China. ACM SIGMIS Database, 41(4), p. 40-51
Lora, S.E., Hidayati, T., & Asnawati (2021). Pengaruh perceived ease of use dan perceived usefulness tehadap repurchase intention yang dimediasi oleh customer trust. Kinerja. 18(2).
Lubis, M.F.R., Rini, E.E., & Fadli. (2022). The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users). International Journal of Research and Review. 9(8)
Masoud, E.Y. (2018). The Effect of Perceived Risk on Online Shopping in Jordan. European Journal of Business and Management, 5(6).
Mentari, N. W. (2019). Influence Factor of Consumers Interest on Using E-Money. International Journal of Social Sciences and Humanities, 3 (2), 176-186.
Moslehpour, M., Pham, V., Wong, W.-K., & Bilgiçli, ?. (2018). e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use. Sustainability, 10(1), 234.
Muftiasa, A., Sugesko, Sultan, M.A., & Hurriyati, R. (2021). The Integration of Perceived Usefulness, Ease of Use and Perceived Risk in Increasing Customer Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia. Advances in Economics, Business and Management Research, volume 657.
Mulyani, V.G., Najib, M.F., & Guteres, A.D. (2021). The Effect of Perceived Usefulness, Trust and Visual Information on Attitude and Purchase Intention of Instagram Food Blogger. Journal of Marketing Innovation 1(1) 78-93.
Nguyen, O. T. (2020). Factors Affecting the Intention to Use Digital Banking in Vietnam. The Journal of Asian Finance, Economics, and Business, 7(3), 303-310.
Nugraha, U., & Lukitaningsih. (2021). Pengaruh Perceived Usefulness, Perceived Ease Of Use dan Subjective Norm Terhadap Purchase Intention Melalui Attitude Pengguna OLX. Jurnal Bingkai Ekonomi. 6(2).
Nurhalim, A. D. (2021). Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia. Jurnal Bina Manajemen, 9(2), 113-125.
Nurmalia, V.D., & Wijayanti, L.E. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan Terhadap Minat Beli Secara Online. Jurnal Riset Manajemen dan Bisnis. 13(1).
Phongsatha, T., & Jirawoottirote. V. (2018). Factors Influencing Online Purchase Intention. AU-eJournal of Interdisciplinary Research. 3(2) 249-258.
Pramudana, K.A.S., & Santika, I.W. (2018). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali. Jurnal Ekonomi dan Bisnis.7(10).
Priansa, D.J. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. Bandung: CV Pustaka Setia.
Purwaningdyah, S. W., Haerunnisa, N., Hairunnisa, S, Wardhani, N, Larasati, C, Siahaan, Y., & Sinaga, O. (2021) The Influence of Perceived Usefullnes, Perceived Ease of Use, Perceived Risk in the Shopee Application on Consumer Decisions in Online Shopping During the Covid-19 Pandemic. Review of International Geographical Education (RIGEO), 11(5), 1065-1072.
Rahmadi, H., & Malik, D. (2016). Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Keputusan Pembelian E-Commerce Pada Tokopedia.Com Di Jakarta Pusat. Reformasi Administrasi Jurnal Ilmiah Untuk Mewujudkan Masyarakat Madani. 3(1).
Rahmawati, R., & Narsa, I. (2019). Penggunaan e-learning dengan Technology Acceptance Model (TAM). Jurnal Inovasi Teknologi Pendidikan, 6(2), 127-136.
Ratnadi, N.M.D., & Widanaputra, A.G.P. (2019). Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan dan Norma Subyektif pada Minat Berperilaku Penggunaan E-Billing. Jurnal Ilmiah Akuntansi dan Bisnis. 14(2).
Rehman, S., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. J Glob Entrepr Res 9, 43 (2019).
Rodiah, S., & Melati, S. I. (2020). Pengaruh Kemudahan Penggunaan, Kemanfaatan, Risiko, dan Kepercayaan terhadap Minat Menggunakan E-wallet pada Generasi Milenial Kota Semarang. Journal of Economic Education and Entrepreneurship, 1(2), 66–80.
Rosdiana, E., Suharno, H., & Kulsum, U. (2020). Pengaruh Harga, Keanekaragaman Produk, Dan Minat Beli Terhadap Keputusan Pembelian Pada Toko Online Shopee. Ekonomi Bisnis, 24(2), 13-23.
Salsabila, H.Z., Susanto, & Hutami, L.T.H. (2021). Pengaruh Persepsi Risiko, Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee. Jurnal Ilmiah Manajemen Kesatuan. 9(1).
Sari, H.C. (2022). The Impact of Perceived Risk, Perceived Benefit, and Trust on Customer Intention To Use Tokopedia Apps. Jurnal Bisnis Strategi. 31(2)
Setiawan, F. R. (2020). Analysis of Factors Affecting the Interest of People to Use DANA Application Using Principal Component Analysis Method (PCA). International Research Journal of Advanced Engineering and Science, 5 (1), 226-232.
Setyo, H, B & Ramadhan, M. (2019). The Effect of Usefulness, Ease of Use, Credibility, Social Environment and Supporting Facilities on Millennial Generation Interest Using E-Money. Advances in Social Science, Education and Humanities Research, Vol (377), 57-60.
Silaen, S. (2018). Metodologi Penelitian Sosial untuk Penulisan Skripsi dan Tesis. Bogor: In Media.
Sitompul, Y., & Siharis, A. (2022). Pengaruh Wom, Persepsi Kemudahan, Dan Persepsi Resiko Terhadap Minat Belanja Konsumen Pada Bukalapak. Inspirasi Ekonomi: Jurnal Ekonomi Manajemen, 4(2), 38 - 46.
Sitorus, S. D., & Mawardi, M. (2019). Pengaruh Persepsi Kemudahan, Persepsi Risiko, Dan Kepercayaan Konsumen Terhadap Minat Beli Online (Studi pada Mahasiswa Pengguna Aplikasi Jual Beli Online Carousell). Jurnal Administrasi Bisnis (JAB), 73 (1), 144.
Soleimani, M., H. Danaei, A. Jowkar, & M. M. Parhizgar. (2017). Factors affecting purchase intention and social media publicity of green products: The mediating role of concern for consequences. Corporate Social Responsibility and Environmental Management. 25 (3):225–36.
Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. Jurnal Mandiri : Ilmu Pengetahuan, Seni, Dan Teknologi, 4(1), 38-51.
Solihin, D. (2022). Service Pemasaran. Jakarta: CV. AA RIZKY.
Sriyanto, A., & Kuncoro, A. W. (2019). Pengaruh brand ambassador, minat beli, dan testimoni terhadap keputusan pembelian (studi pada situs jual beli online shop shopee Indonesia di Universitas Budi Luhur periode februari–april 2018). Jurnal Ekonomika dan Manajemen, 8(1), 21-34.
Subagio, H., & Jesica, J. (2021). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Subjective Norm, Dan Customer Experience Terhadap Intention To Use Mytelkomsel (Studi Kasus Pada Mahasiswa Universitas Kristen Petra Surabaya). Jurnal Strategi Pemasaran 7(1).
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Suleman, D. (2018). Faktor penentu keputusan konsumen Indonesia memilih tempat belanja disebuah e-commerce (Theory of Planned Behavior). Jurnal Doktor Manajemen, 1, 1-9.
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, 7(4), 240–253.
Sunardi, P.N., Sari, P.R., & Cahyani, R. (2021). Determinasi Keputusan Pembelian Melalui Minat Beli: Kualitas Produk Dan Harga (Suatu Kajian Studi Literatur Manajemen Pemasaran). Jurnal Ilmu Manajemen Terapan, 3(3).
Sundararaj, V., & Rejeesh, M. (2021). A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites. Journal of Retailing and Consumer Services, 58, 102190.
Tjiptono, F. (2018). Pemasaran Jasa, Prinsip, Penerapan dan Penelitian. Yogyakarta: Andi.
Tseng, W.-Y., Chiu, W., & Leng, HK (2020). A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies.
Umaningsih, W. P., & Wardani, D.K. (2020). Pengaruh Persepsi Kemudahan, Fitur Layanan, Dan Keamanan Terhadap Niat Menggunakan E-Money. JAE (Jurnal Akuntansi Dan Ekonomi), 5(3), 113-119.
Utami, A. (2020). Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Resiko Terhadap Minat Menggunakan E-Commerce. Prisma (Platform Riset Mahasiswa Akuntansi), 1(6), 79-93.
Ventre, I., & Kolbe, D. (2020).The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing, 32(4).
Wai, K., Dastane, O., Johari, Z., & Ismail, N. B. (2020) Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour. The Journal of Asian Finance, Economics and Business. 6(4) pp.246-260.
Wardani, Primastiwi, & Hermalia (2020). Persepsi Kemanfaatan dan Persepsi Kemudahan pada Minat Membayar PBB Menggunakan Go-Pay dengan Sikap Penggunaan sebagai Variabel Intervening. EXERO Journal of Research in Business and Economics. 3(1).
Widanengsih, E. (2020). The Effect of Easy Perception and Website Quality on Purchase Decisions in Marketplace Tokopedia. Journal of Reseacrh in Business, Economics, and Education. 2(3).
Widhiaswara, I. A., & Soesanto, H. (2020). Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 19(2), 114-125.
Wilson, N., Kenib, K., & Tan, P.H.P. (2021). The Role of Perceived Usefulness and Perceived Ease-of-Use Toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China. Gadjah Mada International Journal of Business. 23(3).
Yani, A.S., & Rani (2022). Effect of Marketing Mix and E-Wom on Consumer Purchase Decisions by Moderating Buying Interest during the Covid'19 Pandemic. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). 5(2).
Yogananda, A. S., & Dirgantara, M. B. (2017). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Kepercayaan dan Persepsi Risiko Terhadap Minat Untuk Menggunakan Instrumen Uang Elektronik. Diponegoro Journal of Management, 6(4), 1-7
Aji, P. M., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on instagram towards purchase intention: Evidence from Indonesia’s ready-todrink tea industry. International Journal of Data and Network Science, 4(2), 91–104.
Al Hafizi, N. A., & Ali, H. (2021). Purchase Intention And Purchase Decision Model: Multi Channel Marketing And Discount On Medcom. Id Online News Portal. Dinasti International Journal of Digital Business Management, 2(3), 460-470.
Basyar, K., & Sanaji, S. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening. BISMA (Bisnis Dan Manajemen), 8(2), 204–217.
Bayu, P. A., & Dewa, S. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik. E-Jurnal Akuntansi, 27(3).
Bhatti, A., & Ur Rahman, S. (2019). Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, 26(1), 33-54.
Brüseke, L. (2016). The influence of privacy perceptions on online shopping behavior: A comparison between millennials and baby boomers. University of Twente
Chamidah, S., Wahyuningsih, D.W., & Hartono, S. (2022). The Effect Of Risk Perceptions And Benefits Perceptions On Consumer Behavior Online Shopping With The Impact Of The Covid-19 Pandemic As A Moderation Variable. International Journal of Economics, Business and Accounting Research (IJEBAR) 6(4).
Chen, C.-C., Hsiao, K.-L., & Wu, S.-J. (2018), Purchase intention in social commerce: An empirical examination of perceived value and social awareness, Library Hi Tech, 36(4). pp. 583-604.
Davis, G. B. (2016). Kerangka Dasar: Sistem Informasi Manajemen, Bagian I Pengantar. Seri Manajemen No. 90-A. Cetakan Kedua Belas, Jakarta: PT. Pustaka Binawan Pressindo.
Ernawati, N., & Noersanti, L. (2020). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kepercayaan terhadap Minat Penggunaan pada Aplikasi OVO. Jurnal Manajemen STEI. 3(2).
Faradila, R. S. N., & Soesanto, H. (2016). Analisis Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat terhadap Minat Beli dengan Kepercayaan Sebagai Variabel Intervening (Studi pada Pengunjung Toko Online berrybenka.com di Kalangan Mahasiswa Universitas Diponegoro). Diponegoro Journal of Management, 5(3), 239-250.
Farivar, S., O. Turel, & Y. Yuan. (2017). A trust-risk perspective on social commerce use: An examination of the biasing role of habit. Internet Research 27 (3):586–607.
Fauzi, R.U.A. (2021). Does Trust Mediation Benefits and Risk Consumer Perceptions Increase E-Commerce Buying Intention. Asian Journal of Management Entrepreneurship and Social Science. 1(1).
Ghozali, I. (2017). Model Persamaan Struktural Konsep Dan Aplikasi Program. AMOS 24. Semarang: Badan Penerbit Universitas Diponegoro.
Hadi, M. A., Besra, E., & Verinita. (2022). The Effect of Perceived Risk and Perceived Usefulness on Purchase Intention with Customer Attitude as a Mediation Variable (Survey of Tokopedia Consumers in Padang City). Enrichment : Journal of Management, 12(4), 2918-2930
Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2018). A Primier On Partial Least. Squares Structural Equation Modeling (PLS-SEM). America: SAGE. Publication.
Haitao, N. (2022). Analysis of Price Perception, Purchase Interest and Marketing Performance on Purchase Decisions. Dinasti International Journal of Digital Business Management, 3(4)
Hidajat, K., & Setiawan,R. A. (2022). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, terhadap Keputusan Belanja pada Aplikasi Digital Cumart dengan Kepercayaan Pelanggan sebagai Variabel Moderating. Jurnal Pendidikan Tambusai, 6(2), 13725–13733.
Hildaria, H. (2017). Pengalaman belanja dan kemudahan transaksi berpengaruh positif terhadap minat belanja online. Jurnal Manajemen. 3(1).
Hongjoyo, R.L.Y., Mangantar, M., & Arie, F.V. (2020). Analisis Pengaruh Kepercayaan, Persepsi Resiko, Dan Kualitas Informasi Terhadap Keputusan Pembelian Pelanggan Shopee. Jurnal EMBA. 10(1) Hal. 548-556
Hsu, M.H., Chuang, L.W., & Hsu, C.S. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents. Internet Research, 24(3), 332–352.
Humaidi., Utomo, S., & Lestari, D. (2022). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan Dan Fitur Layanan Terhadap Keputusan Pembelian (Studi Pada Mahasiswa FISIP ULM Di Kota Banjarmasin). Jurnal Bisnis dan Pembangunan, 11(1).
Ing, G. P., & Ming, T. (2018). Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention. Asian Journal of Business and Accounting, 11(1), 293–323.
Iqbal, M. K., Amer, S., Raza, A., Mushtaq, H., & Faraz, N. A. (2018). An Empirical Study on the Effect of Perceived Usefulness and Ease of Use on Purchase Intention Throught Mobile Device in Pakistan: A Mediating Role of Online Trust. Europe Journal of Business and Management, 10.
Isma, Hudayah, & Indriastuti (2021). The Influence of Perceived Usefulness, Perceived Ease of Use, And Perceived Risk on Purchase Interestand Use Behavior through Bukalapak Application in Samarinda. International Journal of Economics, Business and Accounting Research (IJEBAR).5(3).
Istiqomah, L., & Usman. (2021). Pengaruh Online Customer Review, Kepercayaan, Dan Persepsi Risiko Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi terhadap Mahasiswa pengguna Platform Pasar Online). Jurnal Akuntansi, Ekonomi Dan Manajemen Bisnis, 1(1), 76–88.
Jimenez, N., San-Martin, S., & Azuela, J. I. (2016). Trust and Satisfaction: The Keys to Client Loyalty in Mobile Commerce. Academia Revista Latinoamericana de Administración, 29(3).
Jogiyanto. (2016). Teori Portofolio dan Analisis Investasi, Edisi. Kesepuluh. Yogyakarta: BPFE.
Kian, T. P., Boon, G. H., Fong, S. W. L., & Ai, Y. J. (2017). Factors that influence the consumer purchase intention in social media websites. International Journal of Supply Chain Management.
Kotler, P & Amstrong, G. (2018). Prinsip-prinsip Marketing Edisi Ke Tujuh. Jakarta: Penerbit Salemba Empat.
Kotler, P., & Keller, K. L. (2018). Manajemen Pemasaran. Edisi 12. Jilid. 2. Jakarta: PT Indeks.
Le, H. B. H., Ngo, C. T., Trinh, T. T. H., & Nguyen, T. T. P. (2020). Factor Affecting Customers’ Decision to Use Mobile Banking Service: A Case of Thanh Hoa Province, Vietnam. Journal of Asian Finance, Economics and Business, 7(2), 205-212.
Lee, C. & Wan, G. (2010). Including subjective norm and technology trust in the Technology Acceptance Model: a case of e-ticketing in China. ACM SIGMIS Database, 41(4), p. 40-51
Lora, S.E., Hidayati, T., & Asnawati (2021). Pengaruh perceived ease of use dan perceived usefulness tehadap repurchase intention yang dimediasi oleh customer trust. Kinerja. 18(2).
Lubis, M.F.R., Rini, E.E., & Fadli. (2022). The Effect of Promotion, Perceived Ease of Use, and Perceived Usefulness on Purchase Decisions of Bni Tapcash E-Toll Cards and the Intention to Purchase as an Intervening Variable (Case Study on MKTT Toll Road Users). International Journal of Research and Review. 9(8)
Masoud, E.Y. (2018). The Effect of Perceived Risk on Online Shopping in Jordan. European Journal of Business and Management, 5(6).
Mentari, N. W. (2019). Influence Factor of Consumers Interest on Using E-Money. International Journal of Social Sciences and Humanities, 3 (2), 176-186.
Moslehpour, M., Pham, V., Wong, W.-K., & Bilgiçli, ?. (2018). e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use. Sustainability, 10(1), 234.
Muftiasa, A., Sugesko, Sultan, M.A., & Hurriyati, R. (2021). The Integration of Perceived Usefulness, Ease of Use and Perceived Risk in Increasing Customer Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia. Advances in Economics, Business and Management Research, volume 657.
Mulyani, V.G., Najib, M.F., & Guteres, A.D. (2021). The Effect of Perceived Usefulness, Trust and Visual Information on Attitude and Purchase Intention of Instagram Food Blogger. Journal of Marketing Innovation 1(1) 78-93.
Nguyen, O. T. (2020). Factors Affecting the Intention to Use Digital Banking in Vietnam. The Journal of Asian Finance, Economics, and Business, 7(3), 303-310.
Nugraha, U., & Lukitaningsih. (2021). Pengaruh Perceived Usefulness, Perceived Ease Of Use dan Subjective Norm Terhadap Purchase Intention Melalui Attitude Pengguna OLX. Jurnal Bingkai Ekonomi. 6(2).
Nurhalim, A. D. (2021). Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia. Jurnal Bina Manajemen, 9(2), 113-125.
Nurmalia, V.D., & Wijayanti, L.E. (2018). Pengaruh Persepsi Kemudahan dan Persepsi Kemanfaatan Terhadap Minat Beli Secara Online. Jurnal Riset Manajemen dan Bisnis. 13(1).
Phongsatha, T., & Jirawoottirote. V. (2018). Factors Influencing Online Purchase Intention. AU-eJournal of Interdisciplinary Research. 3(2) 249-258.
Pramudana, K.A.S., & Santika, I.W. (2018). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali. Jurnal Ekonomi dan Bisnis.7(10).
Priansa, D.J. (2017). Komunikasi Pemasaran Terpadu Pada Era Media Sosial. Bandung: CV Pustaka Setia.
Purwaningdyah, S. W., Haerunnisa, N., Hairunnisa, S, Wardhani, N, Larasati, C, Siahaan, Y., & Sinaga, O. (2021) The Influence of Perceived Usefullnes, Perceived Ease of Use, Perceived Risk in the Shopee Application on Consumer Decisions in Online Shopping During the Covid-19 Pandemic. Review of International Geographical Education (RIGEO), 11(5), 1065-1072.
Rahmadi, H., & Malik, D. (2016). Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Keputusan Pembelian E-Commerce Pada Tokopedia.Com Di Jakarta Pusat. Reformasi Administrasi Jurnal Ilmiah Untuk Mewujudkan Masyarakat Madani. 3(1).
Rahmawati, R., & Narsa, I. (2019). Penggunaan e-learning dengan Technology Acceptance Model (TAM). Jurnal Inovasi Teknologi Pendidikan, 6(2), 127-136.
Ratnadi, N.M.D., & Widanaputra, A.G.P. (2019). Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan dan Norma Subyektif pada Minat Berperilaku Penggunaan E-Billing. Jurnal Ilmiah Akuntansi dan Bisnis. 14(2).
Rehman, S., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. J Glob Entrepr Res 9, 43 (2019).
Rodiah, S., & Melati, S. I. (2020). Pengaruh Kemudahan Penggunaan, Kemanfaatan, Risiko, dan Kepercayaan terhadap Minat Menggunakan E-wallet pada Generasi Milenial Kota Semarang. Journal of Economic Education and Entrepreneurship, 1(2), 66–80.
Rosdiana, E., Suharno, H., & Kulsum, U. (2020). Pengaruh Harga, Keanekaragaman Produk, Dan Minat Beli Terhadap Keputusan Pembelian Pada Toko Online Shopee. Ekonomi Bisnis, 24(2), 13-23.
Salsabila, H.Z., Susanto, & Hutami, L.T.H. (2021). Pengaruh Persepsi Risiko, Manfaat Dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee. Jurnal Ilmiah Manajemen Kesatuan. 9(1).
Sari, H.C. (2022). The Impact of Perceived Risk, Perceived Benefit, and Trust on Customer Intention To Use Tokopedia Apps. Jurnal Bisnis Strategi. 31(2)
Setiawan, F. R. (2020). Analysis of Factors Affecting the Interest of People to Use DANA Application Using Principal Component Analysis Method (PCA). International Research Journal of Advanced Engineering and Science, 5 (1), 226-232.
Setyo, H, B & Ramadhan, M. (2019). The Effect of Usefulness, Ease of Use, Credibility, Social Environment and Supporting Facilities on Millennial Generation Interest Using E-Money. Advances in Social Science, Education and Humanities Research, Vol (377), 57-60.
Silaen, S. (2018). Metodologi Penelitian Sosial untuk Penulisan Skripsi dan Tesis. Bogor: In Media.
Sitompul, Y., & Siharis, A. (2022). Pengaruh Wom, Persepsi Kemudahan, Dan Persepsi Resiko Terhadap Minat Belanja Konsumen Pada Bukalapak. Inspirasi Ekonomi: Jurnal Ekonomi Manajemen, 4(2), 38 - 46.
Sitorus, S. D., & Mawardi, M. (2019). Pengaruh Persepsi Kemudahan, Persepsi Risiko, Dan Kepercayaan Konsumen Terhadap Minat Beli Online (Studi pada Mahasiswa Pengguna Aplikasi Jual Beli Online Carousell). Jurnal Administrasi Bisnis (JAB), 73 (1), 144.
Soleimani, M., H. Danaei, A. Jowkar, & M. M. Parhizgar. (2017). Factors affecting purchase intention and social media publicity of green products: The mediating role of concern for consequences. Corporate Social Responsibility and Environmental Management. 25 (3):225–36.
Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. Jurnal Mandiri : Ilmu Pengetahuan, Seni, Dan Teknologi, 4(1), 38-51.
Solihin, D. (2022). Service Pemasaran. Jakarta: CV. AA RIZKY.
Sriyanto, A., & Kuncoro, A. W. (2019). Pengaruh brand ambassador, minat beli, dan testimoni terhadap keputusan pembelian (studi pada situs jual beli online shop shopee Indonesia di Universitas Budi Luhur periode februari–april 2018). Jurnal Ekonomika dan Manajemen, 8(1), 21-34.
Subagio, H., & Jesica, J. (2021). Pengaruh Perceived Usefulness, Perceived Ease Of Use, Subjective Norm, Dan Customer Experience Terhadap Intention To Use Mytelkomsel (Studi Kasus Pada Mahasiswa Universitas Kristen Petra Surabaya). Jurnal Strategi Pemasaran 7(1).
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Suleman, D. (2018). Faktor penentu keputusan konsumen Indonesia memilih tempat belanja disebuah e-commerce (Theory of Planned Behavior). Jurnal Doktor Manajemen, 1, 1-9.
Suleman, D., Ali, H., Nusraningrum, D., & Ali, M. M. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products In Indonesia. Archives of Business Research, 7(4), 240–253.
Sunardi, P.N., Sari, P.R., & Cahyani, R. (2021). Determinasi Keputusan Pembelian Melalui Minat Beli: Kualitas Produk Dan Harga (Suatu Kajian Studi Literatur Manajemen Pemasaran). Jurnal Ilmu Manajemen Terapan, 3(3).
Sundararaj, V., & Rejeesh, M. (2021). A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites. Journal of Retailing and Consumer Services, 58, 102190.
Tjiptono, F. (2018). Pemasaran Jasa, Prinsip, Penerapan dan Penelitian. Yogyakarta: Andi.
Tseng, W.-Y., Chiu, W., & Leng, HK (2020). A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong. Journal of Asian Business and Economic Studies.
Umaningsih, W. P., & Wardani, D.K. (2020). Pengaruh Persepsi Kemudahan, Fitur Layanan, Dan Keamanan Terhadap Niat Menggunakan E-Money. JAE (Jurnal Akuntansi Dan Ekonomi), 5(3), 113-119.
Utami, A. (2020). Pengaruh Persepsi Kemudahan, Kepercayaan, Keamanan Dan Persepsi Resiko Terhadap Minat Menggunakan E-Commerce. Prisma (Platform Riset Mahasiswa Akuntansi), 1(6), 79-93.
Ventre, I., & Kolbe, D. (2020).The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective. Journal of International Consumer Marketing, 32(4).
Wai, K., Dastane, O., Johari, Z., & Ismail, N. B. (2020) Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour. The Journal of Asian Finance, Economics and Business. 6(4) pp.246-260.
Wardani, Primastiwi, & Hermalia (2020). Persepsi Kemanfaatan dan Persepsi Kemudahan pada Minat Membayar PBB Menggunakan Go-Pay dengan Sikap Penggunaan sebagai Variabel Intervening. EXERO Journal of Research in Business and Economics. 3(1).
Widanengsih, E. (2020). The Effect of Easy Perception and Website Quality on Purchase Decisions in Marketplace Tokopedia. Journal of Reseacrh in Business, Economics, and Education. 2(3).
Widhiaswara, I. A., & Soesanto, H. (2020). Analisis Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan dan Persepsi Risiko Terhadap Keputusan Pembelian dengan Kepercayaan Sebagai Variabel Intervening (Studi Pada Konsumen Gofood di Kota Semarang). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 19(2), 114-125.
Wilson, N., Kenib, K., & Tan, P.H.P. (2021). The Role of Perceived Usefulness and Perceived Ease-of-Use Toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China. Gadjah Mada International Journal of Business. 23(3).
Yani, A.S., & Rani (2022). Effect of Marketing Mix and E-Wom on Consumer Purchase Decisions by Moderating Buying Interest during the Covid'19 Pandemic. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). 5(2).
Yogananda, A. S., & Dirgantara, M. B. (2017). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, Kepercayaan dan Persepsi Risiko Terhadap Minat Untuk Menggunakan Instrumen Uang Elektronik. Diponegoro Journal of Management, 6(4), 1-7
Downloads
Published
2024-09-30
How to Cite
Tachsin, F., & Rachmawati, N. A. (2024). EXPLORING THE DRIVERS OF PURCHASING DECISIONS IN LAZADA. ACCRUALS (Accounting Research Journal of Sutaatmadja), 8(02). https://doi.org/10.35310/accruals.v8i02.1317
Issue
Section
Articles
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Program Studi Akuntansi