A THE INFLUENCE OF ISLAMIC WORK ETHICS AND MEANINGFUL WORK ON EMPLOYEE PRODUCTIVITY IN THE DIGITAL WORK ERA
Abstract
ABSTRACT
This study examines the influence of Islamic Work Ethics (IWE) and Meaningful Work (MW) on employee productivity among Generation Z workers in digital-based coffee shop enterprises in West Java Province, Indonesia. Grounded in Human Capital Theory, Self-Determination Theory, and Islamic Work Ethics Theory, this quantitative explanatory research employs multiple linear regression analysis. Using purposive sampling, data were collected from 384 Generation Z employees working at digitally operated coffee shops including Kopi Kenangan, Fore Coffee, Tomoro Coffee, and Janji Jiwa across eleven sub-regions of West Java. Results demonstrate that Islamic Work Ethics has a significant positive influence on employee productivity (? = 0.412, p < 0.001), and Meaningful Work exerts a significant positive influence on employee productivity (? = 0.387, p < 0.001). Simultaneously, both variables explain 61.4% of the variance in employee productivity (R² = 0.614, F = 152.73, p < 0.001). These findings indicate that integrating ethical work orientation grounded in Islamic values with purpose-driven work engagement constitutes a robust framework for enhancing operational productivity in modern digital work environments. The study contributes to the literature by offering empirical evidence on the role of ethical-spiritual work orientation in shaping productivity among a Generation Z workforce navigating digital transformation.
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