THE INFLUENCE OF HALAL FOOD SUPPLY CHAIN MANAGEMENT AND HALAL CERTIFICATION ON CUSTOMER PERCEPTION IN THE INDONESIAN AND MALAYSIAN COFFEE INDUSTRIES (CASE IN KOPI KENANGAN)
Array
DOI:
https://doi.org/10.35310/tsarwatica.v7i1.1560Keywords:
Halal Food Supply Chain Management, Halal Certification, Customer PerceptionAbstract
This study aims to analyze the influence of Halal food Supply Chain Management and Halal Certification on Customer Perception in the coffee industry in Indonesia and Malaysia on Kopi Kenangan
The method used in this study is quantitative descriptive with data collection through a questionnaire distributed to 100 consumers who have purchased or consumed Kopi Kenangan. Data analysis was carried out using multiple linear regression techniques to test the relationship between the variables studied using SPSS version 25.
The results of this study show that Halal food supply chain management and Halal certification have a significant effect on Customer Perception to buy or consume Kopi Kenangan. This finding indicates that the management of the Kopi Kenangan industry in Indonesia and Malaysia needs to design an operational strategy on the management from raw materials to products to consumers so that consumer perception of transparency can increase consumer perception with the halal logo on Kopi Kenangan.
This research provides the importance of halal supply chain management which involves the process from raw materials to products by emphasizing the halal logo in the packaging on Kopi Kenangan products so that consumer perception believes in halal certification as a guarantee logo for a product process at Kopi Kenangan.
Downloads
References
Abdullah, K., Jannah, M., Aiman, U., Hasda, S., Fadilla, Z., Taqwin, Masita, Ardiawan, K. N., & Sari., M. E. (2021). Metodologi Penelitian Kuantitatif Metodologi Penelitian Kuantitatif. In Metodologi Penelitian Kuantitatif (Issue May).
Achmad H. Sutawidjaya, Lenny C. Nawangsari, & Masyhudzulhak. (2019). Operasi Strategi & Proses Manajemen Pendekatan Praktis Untuk Industri 4.0 (1st Ed.). Mitra Wacana Media.
Adel Andila Putri. (2023, March 22). Top 3 Kedai Kopi Lokal Terpopuler 2023. Data.Goodstas.Id. Https://Data.Goodstats.Id/Statistic/Top-3-Kedai-Kopi-Lokal-Terpopuler-2023-Cspt3
Agus Hermawan. (2020). Consumer Protection Perception Of Halal Food Products In Indonesia. Kne Social Sciences. Https://Doi.Org/10.18502/Kss.V4i9.7329
Apriandi, D. W., Agustin, N., Sugandi, A., Tinggi Ilmu Ekonomi Sutaatmadja Subang, S., & Artikel, H. (2022). The Effect Of Halal Certification And Price Perception On Purchasing Decisions (Survey Of Ms Glow Skincare Consumers In Subang Regency). Islamic Economic, Accounting And Management Journal (Tsarwatica), 3. Www.Bps.Go.Id
Bps.Co.Id. (2024, August 7). Konsumsi Kopi Di Indonesia 2018-2023. Badan Pusat Statistik Indonesia . Https://Searchengine.Web.Bps.Go.Id/Search?Mfd=0000&Q=Konsumsi+Kopi+Di+Indonesia+Pertahun&Content=All&Page=1&Title=0&From=All&To=All&Sort=Relevansi
Cafe Porte. (2022, February 3). The 10 Professions With The Highest Coffee Consumption At Work. En.Porte.Coffee. Https://En.Porte.Coffee/Post/The-10-Professions-With-The-Highest-Coffee-Consumption-At-Work
Cindy Mutia Annur. (2023a, October 19). Jumlah Populasi Muslim Di Asia Tenggara (2023). Databoks.Katadata.Co.Id. Https://Databoks.Katadata.Co.Id/Datapublish/2023/10/19/Populasi-Muslim-Indonesia-Terbanyak-Di-Asia-Tenggara-Berapa-Jumlahnya
Cindy Mutia Annur. (2023b, November 20). 7 Perusahaan Kopi Modern Dengan Estimasi Jumlah Gerai* Terbanyak Di Asean (2023). Databoks.Katadata.Co.Id. Https://Databoks.Katadata.Co.Id/Datapublish/2023/11/20/7-Kopi-Modern-Dengan-Gerai-Terbanyak-Di-Asean-Ada-Kopi-Kenangan-Dan-Janji-Jiwa
Diansyah Putri Helva, Wulan Sari Batubara Indah, & Aisyah Siti. (2022). Analisis Managemen Rantai Pasok Halal Di Indonesia. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen (Jikem), 2(1), 2116–2125.
Erlina F. Santika. (2024, April 16). Proyeksi Volume Produksi, Net Ekspor, Dan Konsumsi Kopi Indonesia (2022-2026). Databoks.Katadata.Co.Id. Https://Databoks.Katadata.Co.Id/Datapublish/2024/04/16/Ini-Gambaran-Produksi-Ekspor-Konsumsi-Kopi-Indonesia-Hingga-2026
Fadilla, Z., Ketut Ngurah Ardiawan, M., Eka Sari Karimuddin Abdullah, M., Jannah Ummul Aiman, M., & Hasda, S. (2022). Metodologi Penelitian Kuantitatif (Nanda Saputra, Ed.). Yayasan Penerbit Muhammad Zaini Anggota Ikapi (026/Dia/2012). Http://Penerbitzaini.Com
Fatonah, I., Trihartono, A., & Hara, A. E. (2023). Industri Makanan Halal: Perbandingan Indonesia Dan Malaysia. Global Focus, 3(2), 110–123. Https://Doi.Org/10.21776/Ub.Jgf.2023.003.02.3
Fore Coffe. (2024, July 26). Outlet Fore Coffee. Fore.Coffee. Https://Fore.Coffee/
Ignacio Geordi Oswaldo. (2022, December 29). Profil Dan Sejarah Kopi Kenangan Yang Pecahkan Rekor Muri. Finance.Detik.Com. Https://Finance.Detik.Com/Berita-Ekonomi-Bisnis/D-6487881/Profil-Dan-Sejarah-Kopi-Kenangan-Yang-Pecahkan-Rekor-Muri
Jiwagroup. (2024, August 7). Outlet Janji Jiwa. Jiwagroup.Com. Https://Jiwagroup.Com/Id/Brand/Detail/1/Janjijiwa
Kopi Kenangan. (2020, November 18). Kopi Kenangan Menjadi Kopi Susu Kekinian Halal Pertama Di Indonesia. Kopikenangan.Com. Https://Kopikenangan.Com/News/Kopi-Kenangan-Menjadi-Kopi-Susu-Kekinian-Halal-Pertamadi-Indonesia
Kopi Kenangan. (2022). Konsisten Dalam Menerapkan Sistem Jaminan Halal (Sjh), Kopi Kenangan Raih Penghargaan Lppom Mui Halal Award 2022. Kopikenangan.Com. Https://Kopikenangan.Com/News/Konsisten-Dalam-Menerapkan-Sistem-Jaminan-Halal-Sjh-Kopi-Kenangan-Raih-Penghargaan-Lppom-Mui-Halal-Award-2022
Kopi Kenangan. (2024a, August 7). About-Kopi Kenangan. Kopikenangan.Com. Https://Kopikenangan.Com/About
Kopi Kenangan. (2024b, August 7). Outlet Kopi Kenangan. Kopikenangan.Com. Https://Kopikenangan.Com/Outlets
Kridani, M. S. (2020). Pengaruh Persepsi Konsumen Dan Motivasi Konsumen Terhadap Pengambilan Keputusan Untuk Bergabung Sebagai Anggota Dalam Bisnis Multi-Level Marketing. 8(2), 289–296.
Kuncorosidi. (2024). Scientometric Analysis Of Big Data Analytic And Halal Supply Chain Management. Islamic Economic, Accounting, And Management Journal. Https://Ojs.Stiesa.Ac.Id/Index.Php/Tsarwatica
Monavia Ayu Rizarty. (2022, March 26). 7 Kedai Kopi Lokal Terfavorit (2022). Databoks.Katadata.Co.Id. Https://Databoks.Katadata.Co.Id/Datapublish/2022/03/26/7-Kedai-Kopi-Lokal-Favorit-Masyarakat-Indonesia-Apa-Saja
Muhammad Anwar Fathoni, Lc. , Ma. (2021). Kesadaran Konsumen Terhadap Makanan Halal Di Indonesia. Buku Monograf “Kesadaran Konsumen Terhadap Makanan Halal Di Indonesia,” 21–77. Https://Doi.Org/10.31237/Osf.Io/34au9
Natalia, N. K. T., & Suparna, G. (2023). Role Of Customer Satisfaction In Mediating The Effect Of Product Quality And Service Quality On Customers’ Repurchase Intention Of A Coffee Shop In Bali, Indonesia. European Journal Of Business And Management Research, 8(5), 123–136. Https://Doi.Org/10.24018/Ejbmr.2023.8.5.2138
Novan Yurindera. (2020). Pengaruh Persepsi Dan Sikap Terhadap Motivasi Serta Dampaknya Pada Keputusan Pembelian Online Di Masa Pandemi. Jurnal Manajemen Bisnis, 23(3).
Nurfauzia, F., Zahra, D. A., Manajemen, P., Ekonomi, F., Bisnis, D., Angkrek, J., No, S., Situ, K., Sumedang, K., & Sumedang, U. (2023). A Study On The Halal Food Supply Chain Using 3 Countries Perspective.
Nuzulul, I., Jurusan, A., Syariah, E., Sultan, U., Tirtayasa, A., Fatoni, A., & Syariah, J. E. (2019). Sistem Jaminan Halal: Studi Komparatif Indonesia Dan Malaysia. Journal Of Islamic Economics, Finance And Banking, 3(2).
Redaksi. (2021, December 29). Tren Konsumsi Kopi Nasional. Www.Theiconomics.Com. Https://Www.Theiconomics.Com/Infographic/38699/
Rifki Damanik, M., Aisyah, S., & Prodi Manajemen, M. (2022). Pengaruh Kesadaran Konsumen Halal Food Supply Chain Management Terhadap Minat Beli Konsumen (Studi Kasus Umkm Makanan Sekitar Kampus Ii Uinsu). 2279–2287.
Robert Edwards. (24 C.E., November 8). What Demographics Should You Target If You Run A Coffee-Related Business. Hugo.Coffee. Https://Hugo.Coffee/Coffee-Related-Business-Target-Demographic/
Salsabrina Putri Lestari, & Rita Intan Permatasari. (2023). Pengaruh Pengalaman Kerja Dan Disiplin Kerja Terhadap Prestasi Kerja Karyawan Divisi Operasional Pt. Pegadaian Galeri 24, Jakarta Pusat. Jurnal Ilmiah M-Progress, 13.
Shipper. (2023). Strategi Kopi Kenangan Untuk Memenangkan Persaingan Pasar F&B Retail Melalui Optimasi Manajemen Supply Chain & Logistik. Shipper.Id. Https://Shipper.Id/Resources/Case-Study-Ungated/Strategi-Optimasi-Supply-Chain-Kopi-Kenangan/
Siti Mar’atush Sholihah, Nanda Yoga Aditiya, Elsa Saphira Evani, & Siti Maghfiroh. (2023). Konsep Uji Asumsi Klasik Pada Regresi Linier Berganda. Jurnal Riset Akuntansi Soedirman (Jras) , 2.
Specialty Coffee Association. (2022, June 13). Discussing Key Findings: 2022 National Coffee Data Trends Report. Sca.Coffee. Https://Sca.Coffee/Sca-News/Discussing-Key-Findings-2022-National-Coffee-Data-Trends-Report
Sucofindo. (2022, December 7). How Important Is Halal Certification In The Food And Beverage Industries. Www.Sucofindo.Co.Id. Https://Www.Sucofindo.Co.Id/En/Articles/Health-Sector/How-Important-Is-Halal-Certification-In-The-Food-And-Beverage-Industries/
Thecoffehouse.Com. (2023, November 5). Top 10 Largest Coffee Chains In The World [Quick Read Infographic]. Medium.Com. Https://Medium.Com/@Thecupcoffeehouse/Top-10-Largest-Coffee-Chains-In-The-World-Quick-Read-Infographic-A09e1bdb6bd5
Tumiwa, R. A. F., Ningsih, G. M., Romarina, A., Setyadjit, Slamet, B., Waruwu, E., Ie, M., & Utomo, Y. T. (2023). Investigating Halal Food Supply Chain Management, Halal Certification And Traceability On Smes Performance. Uncertain Supply Chain Management, 11(4), 1889–1896. Https://Doi.Org/10.5267/J.Uscm.2023.6.003
Van Der Schaar. (2024, April 20). Pasar Kopi Dunia. Indonesia Invesment. Https://Www.Indonesia-Investments.Com/Id/Bisnis/Komoditas/Kopi/Item186
Wilson. (2023, December 21). Malaysian Coffee Culture: A Journey Through Tradition And Modernity. Coffeeallaround. Https://Coffeeallaround.Com/Malaysian-Coffee-Culture-A-Journey-Through-Tradition-And-Modernity/
Yugantara, P., Dwi Susilo, R. K., & Sulismadi, S. (2021). Gaya Hidup Ngopi Sebagai Perilaku Konsumsi. Al-Mada: Jurnal Agama, Sosial, Dan Budaya, 4(1), 126–137. Https://Doi.Org/10.31538/Almada.V4i1.1096
