THE EFFECT OF DIVERSIFICATION TYPE ON FIRM PERFORMANCE

Authors

  • Estu Widarwati Sekolah Tinggi Ilmu Ekonomi Indonesia
  • Pupung Purnamasari Universitas Islam Bandung
  • Gugun Gunawan Sekolah Tinggi Ilmu Ekonomi Indonesia
  • Shofa Hayatul Musfiroh Universitas Islam Bandung

Abstract

This study aims to determine how the effect of diversification on firm performance. The sample used in this study is the manufacturing sector companies listed on the Indonesia Stock Exchange in 2020-2021, totaling 60 companies with a sampling technique using purposive sampling.  The analytical tool used in this study uses a simple linear regression analysis method through normality test, autocorrelation, t test and coefficient of determination.

Diversification is measured using the Hirschman-Herfindahl Index (HHI) and company performance is measured by Return On Assets (ROA). Based on the results of the regression analysis, the t-count resulting from the HHI variable is -0.176 < 2.00172 with a significance value of 0.861 > 0.05 it can be concluded that the HHI partially has no significant effect on ROA. The results showed that the diversification variable has no effect on firm performance.

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Published

2024-08-29