ENVIROMENTAL AWARENESS AND INITIATIVES IN THE CIBEUSI TOURISM INDUSTRY

Abstract

Environmental awareness is an action or attitude directed at understanding the importance of a healthy, clean environment, and so on. Awareness in the environment can be seen from one's behavior and actions in a state where one feels free from pressure. With increasing environmental awareness encourages various initiatives about the importance of preserving nature and can create a more friendly and sustainable future. This research aims to find out how cibeusi tourism village can increase environmental initiatives and invite local people to keep the surrounding environment clean and well-maintained and overcome the obstacles faced by using effective strategies. This research was conducted using qualitative research methods with a focus on environmental awareness and initiatives in the Cibeusi tourism industry. The Cibeusi tourism industry has the potential for natural beauty that must be preserved. Environmental awareness and initiative are key to realizing sustainable tourism. Cooperation between local communities with the government and the private sector has an important role in increasing environmental awareness. They also carry out interesting activities in protecting the environment, one of which is inviting visitors to throw garbage in its place. This can increase public awareness about the importance of protecting the environment.