ANALYSIS OF MARKETING STRATEGY IMPLEMENTATION IN GYM SPORTS ESPECIALLY FOR MUSLIMS

Authors

  • Lalitta Angelina Bauty Universitas Islam Bandung, Bandung, Indonesia

Keywords:

Gym, Marketing Strategy

Abstract

Gym Sport room for women in today is very well-developed as the era and development of life that specializes in women also want to exercise especially Fitness to be able to exercise freely without any need Mixing with the opposite gender in the scope of the sport, because the gym room of women in specialize and removing the staff is not women. This modern era of fitness is known only as sports to form muscles. In fact there are many other benefits besides muscle formation. But in reality the gym room is a sports facility that there are various sports that are very easy to do as for example, gymnastics, aerobics, Zumba and so forth that can make our body to be healthier.

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References

Denny Sarwani, Strategi Pemasaran Produk Tabungan Mabrur Junior Bank Syariah Mandiri KCP Pondok Pinang, Skripsi, Fakultas Ilmu Dakwah dan Ilmu Komunikasi, UIN Syarif Hidayatullah, 2015.

Faisal Rohman Hidayat., Analisis Strategi Pemasaran Kolam Renang Koperasi Wisata Bahari 45 Di Kabupaten Bantul, Skripsi, Fakultas Ilmu Keolahragaan, UNY, 2017.

Moleong, Metodologi Penelitian Pendidikan Kualitatif, 2004, Bandung, PT Remaja Rosdakarya

Nurlaela Sari, Efektivitas Strategi Pemasaran Asuransi Bringin Life Syariah Melalui Bancassurance, Skripsi, Fakultas Syariah dan Hukum, UIN Syarif Hidayatullah, 2008.

Wawancara dengan Pengunjung s fitness center di Kota Bandung, tanggal 6 Januari 2020

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Published

2020-02-29

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