DESIGN OF BUSINESS PERFORMANCE EVALUATION IN MUAMALAT NU COOPERATIVE WITH A BALACED SCORECARD APPROACH

Authors

  • Tigin Lugiani STIE Sutaatmadja, Subang , Indonesia
  • Mutqi Sopiawadi STIE Sutaatmadja, Subang , Indonesia

Keywords:

Balanced Scorecard, Cooperative

Abstract

The Balanced Scorecard is a management, measurement and control system that quickly, precisely, comprehensively can provide managers with an understanding of business performance.

The balanced scorecard applied to the Muamalat Nahdlatul Ulama cooperative is an economic institution for the small people, founded by Nahdhiyin Kasomalang residents who have the desire to work towards productive endeavors in increasing the economic activities of small entrepreneurs based on cooperative and sharia principles.

The Muamalat Nahdlatul Ulama Cooperative is a means of managing funds from the ummah by the ummah and for the ummah (Economic Democracy). There are 4 perspectives in BSC, namely: 1. customer perspective, 2. Internal business process perspective, 3. financial perspective, 4. learning and growth perspective. Adjustedto financial circumstances.

Downloads

Download data is not yet available.

References

Andiyani, R. A., & Susandy, G. (2022). The impact of online marketing influencers on consumer purchase decisions. Marketing Management Studies, 2(2), 152–165. https://doi.org/10.24036/mms.v2i2.292

David, F. R. (2010). Manajemen Strategi : Konsep. Jakarta: Salemba Empat edisi 12.

Fauzan, M. R., & Susandy, G. (2021). Reference group and utilitarian shopping motivation and online purchase decision of fashion products in Tokopedia Marketplace. Marketing Management Studies, 1(1), 01-14.

Junaedi, D., Susandy, G., & Apriandi, D. W. (2019). THE INFLUENCE OF SELF-CONGRUITY AND MOBILE MARKETING ON BRAND LOYALTY AT FAST FOOD RESTAURANTS CALIFORNIA CHICKEN IN SUBANG CITY. DIMENSIA (Diskursus Ilmu Manajemen STIESA), 16(2), 4. Retrieved from https://ojs.stiesa.ac.id/index.php/dimensia/article/view/113

Kusmayanti, A. S., Oktaviana, V., & Susandy, G. (2020). THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ACTIVITIES ON CUSTOMER RESPONSE Study at the Pudu Sentral Hotel, Kuala Lumpur, Malaysia. DIMENSIA (Diskursus Ilmu Manajemen STIESA), 17(1), 53–63. Retrieved from https://ojs.stiesa.ac.id/index.php/dimensia/article/view/405

Rangkuti, F. (2013). SWOT Balanced Scorecard. Jakarta: PT Gremedia Pustaka Utama.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.CV

Susandy, G., & Prasetyo, Y. E. (2016). Analisis Pusat Pertumbuhan Subang. Dimensia, 13(2), 93-116.

Yuwono.dkk. (2006). Petunjuk Praktis Penyusunan Balanced Scorecard Menuju Organisasi yang Berfokus pada Strategi. Jakarta: Gramedia Pustaka.

Downloads

Published

2023-02-10

Issue

Section

Table of Contents