STRATEGY FORMULATION DESIGN IN MUALAT NAHDLATUL ULAMA SHARIA COOPERATIVE

Mutqi Sopiawadi; Tigin Lugiani

Mutqi Sopiawadi STIE Sutaatmadja, Subang , Indonesia
Tigin Lugiani STIE Sutaatmadja, Subang , Indonesia

Keywords: SWOT Analysist, EFAS & IFAS, Formulation Strategy, Matriks Grand Strategy

Abstract

The fisheries sector is a sector that can have an influence on the increase in gross domestic product (GDP). Reporting from kkp.go.id the fisheries sub-sector showed positive growth, rising 9.69% in the second quarter of 2021 even though the co-19 pandemic was still hitting Indonesia. The increase was triggered by increased production of aquaculture and capture fisheries due to favorable weather. The Muamalat Nahdlatul Ulama Cooperative is a small people's economic institution, founded by Nahdhiyin Kasomalang residents who have a desire to work towards productive endeavors in increasing the economic activities of small entrepreneurs based on cooperative and Sharia principles. This research method uses descriptive research methods with a qualitative approach. So, based on the background and the phenomena that exist, the researcher concludes that the right business development being carried out by the Muamalat Dahdlatul Ulama Cooperative is currently developing a business engaged in fish farming through the biofloc system.

References

Arie Wicaksono. Strategi Pemasaran dengan menggunakan Analisis SWOT Tanpa Skala Industri Pada PT X Di Jakarta. November 2018.
Kirana Rukmayuninda Ririh, Nur Laili, Adityo Wicaksono, Silmi Tsurayya. Studi Komparasi Dananalisis Swot Pada Implementasikecerdasan Buatan (Artificial Intelligence) Di Indonesia. 29 Mei 2020.
Imanuel Adhitya Wulanata Chrismastianto Analisis Swot Implementasi Teknologi Finansial Terhadap Kualitas Layanan Perbankan Di Indonesia. Vol 20, No. 1, April 2017.
Iis Mei Susilawati, Muhammad Harun. Analisis Swot Sebagai Dasar Strategi Branding Pada Madrasah Ibtidaiyah Alhidayah, Cireunde, Ciputat. 2017.
Maxy Ary, Rangga Sanjaya. Strategi Perencanaan Pengembangan Program Studi Menggunakan Analisis Swot (Studi Kasus Program Studi Sistem Informasi Ars University). April 2020.
Pratiwi Anggraeni, Sunarti, M. Kholid Mawardi. Analisis Swot Pada Umkm Keripik Tempe Amel Malang Dalam Rangka Meningkatkan Daya Saing Perusahaan. Februari 2017.
Elserra Siemin Ciamas, Florence Yonggo, Yuliana, Dewi Anggraini, William Vincent. Analisis swot Produk Deposito Pada Pt. Bank mestika Dharma Tbk Cabang Pembantu setia budi. 3 Juli 2019.
Sugiyanto, Dewi Puspita Arum, Anggi Andriani Rahayu. Implementasi Dan Formulasi Strategi Manajemen Risiko Pada Unit Usaha Sapi Perah Dan Produksi Susu Kud Sarwa Mukti. 2021.
Rizki Adityaji. Formulasi Strategi Pengembangan Destinasi Pariwisata Dengan Menggunakan Metode Analisis Swot: Studi Kasus Kawasan Pecinankapasan Surabaya. Juni 2018.
Nawangwulan Ratri Dewi, NI Sukardi dan Setiadi djohar. FormulaSi Strategi PengembanganbiSniS Salon XYZ. September 2018.
Dinarti Hariani. Formulasi Strategi Public Relationdan Kehumasan Dalam Meningkatkan Citra Tvri Sebagaitelevisi Pendidikan Indonesia. September 2015.
Exel Croslie. Formulasi Strategi Bisnis Budidaya Kelapa Sawit Swadaya (Studi Kasus Budidaya Kelapa Sawit Swadaya Milik Bapak Anuar). 12 April 2022.
Mufrad Azmadahadid, Lukman Mohammad Baga, Setiadi Djohar. Formulasi Strategi Perbaikan Kinerja Perusahaan Properti Pasca Akuisisi (Studi Kasus: PT XYZ). April 2019.
Aep Saeful Yusup, Ami Purnamawati, Iwan Mulyana. Formulasi Strategi Pengembangan Usaha Susu Sapi Perah. 2022.
Md. Ashikur Rahman, R. S. Rupom. IFAS and EFAS AnalysisofMaritime Region, Bangladesh: Entwining Strategical Approach. Juni 2021.
Putri Bintang Mutiara. Analisis Matriks Ifas Dan Efas Pt Unilever Tbk Pada Pandemik Covid-19. Agustus 2021.