Junaedi D, Susandy G, Apriandi DW. THE INFLUENCE OF SELF-CONGRUITY AND MOBILE MARKETING ON BRAND LOYALTY AT FAST FOOD RESTAURANTS CALIFORNIA CHICKEN IN SUBANG CITY. dm [Internet]. 2019 Sep. 28 [cited 2025 Oct. 20];16(2):4. Available from: https://ojs.stiesa.ac.id/index.php/dimensia/article/view/113