KUSMAYANTI, Ai Sri; OKTAVIANA, Vina; SUSANDY, Gugyh. THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND EQUITY ACTIVITIES ON CUSTOMER RESPONSE Study at the Pudu Sentral Hotel, Kuala Lumpur, Malaysia. DIMENSIA (Diskursus Ilmu Manajemen STIESA), [S. l.], v. 17, n. 1, p. 53–63, 2020. Disponível em: https://ojs.stiesa.ac.id/index.php/dimensia/article/view/405. Acesso em: 20 oct. 2025.