Septiarini, E., Irsyadi, F., & Mutiah, C. (2024). THE EFFECT OF ENVIRONMENTAL CONCERN ON ECO FRIENDLY FASHION PRODUCT PURCHASE DECISION: THE MEDIATOR ROLE OF GREEN BRAND IMAGE. ACCRUALS (Accounting Research Journal of Sutaatmadja), 8(02). https://doi.org/10.35310/accruals.v8i02.1249