ANALYSIS OF SHARIAH TOURISM MARKETS IN BANDUNG CITY

  • Adnan Azhar Universitas Islam Bandung, Bandung, Indonesia
Keywords: Travel Sharia, Product Specials, Quality of Service, the Subang City

Abstract

This article is the result of research that talks about how the development of the tourism market of sharia in the Subang City. Sharia travel is a new travel trend worldwide has excellent prospects for development and this concept into new ways to develop tourism in Subang to uphold the culture and values of Islam.

This study seeks to segment the tourism market in the Subang City and tourist developments seen from indicators sharia destination product and service quality, as well as merumukan attributes that are required in the development of sharia travel and recommends the development of a marketing strategy of sharia in the Subang City.

Descriptive method used to describe the facts about sharia travel market in the Subang City. The results show that tourists visiting Subang come from various parts of the archipelago, with demographic and psychographic diverse. Subang has a great potential to be developed as a tourist destination islamic views of destination product and service quality by adding the necessary attributes and by conducting massive marketing with promotional mix.

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Published
2020-02-29
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