PENYUSUNAN DAN IMPLEMENTASI RENCANA PEMASARAN: PROGRAM BRAND STORY PADA RSUD SUBANG

Authors

  • Gugyh Susandy Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Mutqi Sopiawadi Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Tina Rahayu Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Nabila Ocktaviani Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Sintia Nuraeni Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Mita Aulia Amanda Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Vania Aurelian Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia
  • Dhea Anastasya Sekolah Tinggi Ilmu Ekonomi Sutaatmadja, Subang, Indonesia

Keywords:

Strategi Pemasaran Rumah Sakit, Brandstory,RSUD Subang

Abstract

            Salah satu indikator keberhasilan pembangunan suatu wilayah adalah keberhasilan dalam penanganan masalah - masalah kesehatan, khususnya dalam hal penyediaan sarana dan prasarana serta pelayanan kesehatan yang berkualitas dan terjangkau oleh masyarakat. Tujuan umum penelitian ini untuk mengetahui hubungan pemasaran rumah sakit dengan tingkat kunjungan pasien di RSUD Subang. Kajian ini bertujuan untuk menelaah lebih lanjut bagaimana strategi branding pada pemasaran perumahsakitan dan menilai implikasinya terhadap loyalitas jenis layanan dari konsumen. Pengaruh pada persepsi dan citra RSUD Subang: Dengan menggunakan brand story, analisis mungkin menunjukkan bahwa RSUD Subang berhasil membangun citra yang lebih positif dan humanis di mata masyarakat. Hal ini dapat membantu mengubah persepsi mereka tentang pelayanan kesehatan dan meningkatkan kepercayaan terhadap RSUD Subang.  Keterlibatan masyarakat: Program storytelling dapat meningkatkan keterlibatan masyarakat dengan RSUD Subang. Menggunakan cerita-cerita nyata dari pasien, tenaga medis, atau pihak terkait lainnya dapat membuat orang merasa lebih terhubung dengan RSUD Subang dan memberikan kesempatan bagi masyarakat untuk berbagi pengalaman mereka.

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Buku

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Published

2024-02-28

Issue

Vol. 1 No. 2 (2024): February

Section

Articles

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.